DIGITAL MARKETING ASSISTANCE FOR MARKET EXPANSION OF SAMBAL SIMBOK JEMBER

Abstract

Andongsari Village, Jember Regency, possesses abundant chili horticultural potential; however, the processed product Sambal Simbok produced by the KWT Larasati (Women Farmer Group) remains constrained by conventional marketing and limited market reach. This community service activity aims to enhance KWT Larasati's digital marketing capacity through the Shopee marketplace platform. The implementation method involved observation, needs assessment, training, and direct practical mentoring. Evaluation was conducted through pre-test and post-test analysis, alongside technical assessments of online store operations. The results indicate a significant increase in digital literacy, with all participants mastering key indicators of digital marketing and marketplace management by the final session. This program successfully initiated the official Sambal Simbok Jember account, encompassing skills from stock management to independent order processing. The impact of this activity extends beyond expanding national market reach to strengthening the economic empowerment of rural women through technological optimization. Integrating digital marketing strategies within the agro-industrial sector is proven effective in driving the transformation of rural MSMEs into more competitive and sustainable enterprises.