DIGITAL MARKETING ASSISTANCE THROUGH WEBSITE CREATION TO IMPROVE SAMBAL SIMBOK PRODUCT SALES

Abstract

Digital marketing has become a strategic necessity for small-scale agro-industry groups, yet its adoption among community-based producers remains limited. This community service activity aimed to improve the digital marketing capacity of Kelompok Wanita Tani (KWT) Larasati in Andongsari Village, Jember Regency, through website-based training and assistance. KWT Larasati produces Sambal Simbok, a packaged chili product with strong local potential but constrained market reach due to limited digital literacy among its members. The activity was carried out in three stages: pre-implementation surveys, website development training using Google Sites, and post-training evaluation. A pre-test and post-test instrument comprising multiple-choice items was administered to 14 participants to assess changes in understanding of website utilization as a marketing medium. Results indicated a significant increase in correct responses across all ten evaluation indicators, from a pre-test average of 63.3% to a post-test average of 97.3%. The normalized gain (N-Gain) score was 0.93, categorized as high, indicating substantial learning outcomes from the intervention. Participants demonstrated improved understanding of website functions as a 24-hour online store, product content management, and consumer trust-building through testimonials and contact features. The findings suggest that structured digital marketing training combined with direct website-building assistance can effectively enhance the digital marketing capacity of women farmer groups. Follow-up mentoring and integration with social media platforms are recommended to sustain the impact of this activity.